Biz Ball

The Super Bowl 50 halftime show at Levi's Stadium was originally highlighted by Coldplay until Beyonce decided to step up at the perfect time.
Sports Business Insider Rick Horrow sat down with Chip Bergh, President & CEO of Levi Strauss to discuss Super Bowl 50 and their "perfect fit with the 49ers."
Super Bowl 50 at Leavi's Stadium is about much more than just the game being played on the field between the Broncos and Panthers.
Super Bowl 50 marks the second time the Bay Area has hosted the prolific event. It's time to look back at the archives and see how much has changed since 1967...
The Super Bowl is in Santa Clara this year at Levi's Stadium. But, it sure feels like it's in San Francisco and the city is feeling the repercussions.


Andy Dolich and Rick Horrow are's Sports Business Insiders.

Dolich has held executive positions in the NBA, MLB, NHL and is a guest columnist for Sports Business Journal.

Horrow is the CEO of Horrow Sports Ventures and is nicknamed the Sports Professor for his time as a visiting expert on sport law at Harvard Law School.