Comcast Sportsnet Ad Standards

General Guidelines

Submitting Artwork

  • File Formats: GIF, JPEG, FLASH, HTML, EPS, AI Java/Java Script or Rich Media
  • Resolution: 72 dpi
  • Link URL: Must be included via e-mail when creative is submitted

Note: For testing purposes, standard creative must be received at least three business days prior to the campaign start date. Rich Media Creative and Video requires five business days for testing 

All Advertising

  1. In-page animation of any kind may run for a maximum of 20 seconds without being re-initiated by the user.
  2. Ads should not be designed to blend in with the site, do not mimic editorial fonts or colors.  Received ads that mimic the site editorial will be required to run with a tag that clearly articulates this “Paid Advertising”
  3. Ads should not include fake form elements of other graphic symbols that mimic functionality that does not exist.
  4. Ads may loop for a maximum of 3 times without being re-initiated by the user.
  5. All Interstitial and Overlay Ads must display a prominently visible Close button at 10pt type.
  6. Ads incorporating uninitiated sound are accepted on a case-by-case basis. All proposed sound must have clearly labeled Play, Stop, and Mute buttons.
  7. Mouse-over interaction with an ad cannot link a user to a new web site.
  8. Ads may not imitate dialog boxes or simulate an error message or alert.
  9. Ads may not use target “game-style” interactivity to incite user interaction.
  10. Ads may not be “Flashing” or “Blinking”.

Ad Acceptance

Comcast Sports Net will not accept ads of the following types:

  • Sexual content deemed inappropriate for Comcast Sports Net
  • Adult oriented
  • Online gambling
  • Promoting tobacco usage
  • Promoting illegal activities
  • Promoting firearms and usage

Third-party Ad Serving

  • Most ads can be tracked by third-parties with the exception of the following ad size: 640x360.  Advertisers/agencies are permitted to host their ads on an ad serverof their choosing to obtain performance.  Comcast Sports Net will add third-party padding to any tag that is not an internal redirect.

Geo-targeting

  • Advertisers can geo-target ads by postal code, DMA, state, cities, or area codes.

Delivery

  • Target the ad delivery by time or hour of day.

Terminology

  • Position Availability: The Comcast Sports Net pages that the ad unit can appear on. (I.E. Homepages, Section Fronts, or Story Level.)
  • Frequency Capping: The number of times the ad may appear to a unique visitor in a specified period of time. 

Custom Media

Custom Application & Interactivity

The creative design team and the systems department at Comcast Sports Net are able to accommodate a range of out-of-the-box creative requests. We have developed custom newsletters, voting tools, xml feeds, polls and data collection, and even incorporated search elements from client sites.

Sliding Billboard with Pencil Leave Behind

A large teaser panel pushes the page content down, ‘sliding’ up after 10 seconds leaving a 50 pixel ‘leave behind’ beneath the Navigation Bar for users to click for more information.

  • File Size Limitations: Billboard: 980px X 500px
  • Pencil leave behind: 980px X 50px
  • Pencil File Size: 40K (static only)

  • Billboard File Size: 40K
  • Animation: 10 seconds max. Additional play must be user initiated
  • Position Availability: Homepages, Section Fronts, Story Level.
  • Frequency Cap: Auto-initiated 16%, User-initiated 84% 

Rovion

Rovion technology enables a spokesperson to literally speak to the page audience in highly compelling and literally out-of-the-box streaming video messages.

  • File Size Limitations: The Creative Image may not exceed 55kb.
  • Animation: Must display visible close button, and possess close functionality.  Additionally Rovion must disappear 5 seconds after its animation has finished.
  • Technical Information: Rovion ads are unique to every advertiser, created and implemented through Comcast Sports Net in association with Rovion, Inc. Please contact your sales representative to discuss your individual Rovion opportunities.
  • Position Availability: Homepages, Section Fronts, Story Level.

Standard Media Units

Leaderboard (*NOTE: This ad position will be going away post redesign*)

A 728px x 90px ad unit that is displayed within the Comcast Sports Net Header. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

  • File Size Limitations: Creative Image: 728px x 90px
  • The Creative Image may not exceed 40kb.
  • For Rich Media the Creative may not exceed 55kb
  • Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.
  • Position Availability: Homepage / Section Fronts / Story Level.

Skyscraper (*NOTE: Please check local availability first*)

A 160px x 600px ad unit that is displayed on the right side. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

  • File Size Limitations: Creative Image: 160px x 600px
  • The Creative Image may not exceed 40kb.
  • For Rich Media the Creative may not exceed 55kb
  • Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.
  • Position Availability: 700 Level

Medium Rectangle

A 300px x 250px ad unit that is displayed within the Comcast Sports Net Right Rail. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

  • File Size Limitations: Creative Image: 300px x 250px
  • The Creative Image may not exceed 40kb.
  • For Rich Media the Creative may not exceed 55kb
  • Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.
  • Position Availability: Homepage / Section Fronts / Story Level. 

Half Page (*NOTE: Only available of the 700 Level*)

A 300px x 600px ad unit that is displayed within the Comcast Sports Net Right Rail. Offers many opportunities, such as Rich Media, Float-to-In-Page, and Expanding units.

  • File Size Limitations: Creative Image: 300px x 600px
  • The Creative Image may not exceed 40kb.
  • For Rich Media the Creative may not exceed 55kb
  • Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.
  • Position Availability: 700 Level

Pencil

A 972px x 50px ad unit that is displayed beneath the Navigation Bar.

  • File Size Limitations: Creative Image: 972px x 50px
  • The Creative Image may not exceed 40kb.
  • Accepted Media: .JPG, .GIF  Rich Media not accepted.
  • Position Availability: Homepages, Section Fronts, Story Level.

Rich Media 

Free Form Overlays (Floating Ads)

A floating ad is a type of rich media advertisement that appears uninitiated, superimposed over a user-requested page, and disappears or becomes unobtrusive after a specific time period.

  • File Size Limitations: Creative Image:  300x300, 300x250, 250x250 and 720x300.
  • The Creative Image may not exceed 40kb.
  • Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.
  • Animation: 5 seconds max across page if no user interaction; cannot stay fixed or hover in one place.
  • Controls: Must have prominent close button located where the first frame of the art begins.
  • Frequency Cap: 1 in 12 Hours Per Unique.
  • Position Availability: Homepage / Section Fronts / Story Level.

Float-To-In-Page Ads

When the floating ad is finished playing, it leaves behind a smaller ad. Viewers can replay the ad, interact or click-through, even after the initial ad has played.

  • File Size Limitations: Any standard size ad unit. (728x90, 300x250, 300x600,160x600)
  • The Creative Image may not exceed 40kb.
  • Accepted Media: Standard Media or Rich Media Creative such as Flash, or animated GIFs.
  • Animation: 5 seconds max across page; cannot stay fixed or hover in one place.
  • Controls: Must have prominent close button located where the first frame of the art begins. Replay button located within the leave behind so Viewers can replay the ad, interact or click-through, even after the initial ad has played.
  • Position Availability: May float to any standard size ad unit.

Expanding Ads

Expanding ads let you pack a big impact into a small space. With expanding ads you can offer far more information and interactivity than you can in a typical in-page unit, while giving your audience control over their experience to minimize the “annoyance factor”.

UnitCollapsedExpandedDirection
Leaderboard728 x 90728 x 300Beneath
Medium Rectangle300 x 250600 x 250Left
Half Page300 x 600500 x 600Left
Skyscraper160 x 600300 x 600Left
  • File Size Limitations: The Creative Image may not exceed 55kb.
  • Animation: 15 seconds and no more than 3 loops max.
  • Controls: Expansion “hotspots” must be clearly identified and can be initiated by roll over or click. A prominent close button must be located on the top right corner of ad at all times.  Z-index must be properly set by client when supplying creative, if it is found to be incompatible, it will need to be redesigned by client.
  • Position Availability: Any Rectangle, Leaderboard, Skyscraper, and Half Page may expand.

Video

In-Page

Video is the future of brand advertising on the web.  Comcast Sports Net has a variety of video capabilities from video within ads to Instreaming video.  Both Instreaming and in-banner video links to the advertiser’s web site.

  • File Size Limitations: Can be housed in any banner ad size
    55K, Flash file only (video file is separate and should stream)
  • Accepted Media: Electronic formats (FLV, MPEG, MOV, WMV, Quicktime)
  • Controls: Video must include a buttons to pause, stop, restart and mutes the video.
  • Video can play on rollover in an expanding ad as long as ad complies with expanded ad specs.
  • If video is fully user initiated with a click, video can play with audio.
  • Animation: 30 seconds maximum if in banner; unlimited if video is user initiated and appears in its own browser window.
  • Position Availability: Homepage / Section Fronts / Story Level. 

Instream

Video is the future of brand advertising on the web.  Comcast Sports Net has a variety of video capabilities from video within ads to Instreaming video.  Both Instreaming and in-banner video links to the advertiser’s web site. 

  • File Size Limitations: 4:3 and 16:9 Aspect ratios
    4MB
    Dimensions 640x360px
  • Accepted Media: Electronic formats (FLV, MPEG, MOV, WMV, Quicktime)
  • Video Lengths: :10 or :15 seconds spots
  • Video Initiation: Automatic (appears before video content feed)
  • Audio: Audio levels should not be greater than –6db and should not be less than –12db.
  • Looping: Plays entirely once and goes directly into video content. Video ad replay not available.
  • Position Availability: Pages where video players exist 

Shortail Lightbox

The Interstitial video ad launches upon page load dominating the page and darkening the page background.  Ad disappears once it is completed, or the user closes.

  • File Size Limitations: 4:3 and 16:9 Aspect ratios
    4MB
    Dimensions 576x324px
  • Accepted Media: Electronic formats (FLV, MPEG, MOV, WMV, Quicktime)
  • Video Lengths: :15 seconds spots
  • Video Initiation: Automatic upon page load
  • Audio: User initiated or set to on, audio levels should not be greater than –6db and should not be less than –12db.
  • Position Availability: Homepage / Section Fronts / Story Level. 

CSN Mobile 

WAP (Wireless Application Protocol)

Accessed via a PDA device (i.e. Blackberry) to display content in an easy to read format.  Display ads at the top of each page are available and can be linked to an advertiser’s WAP site.

  • File Size Limitation: 216x30px, may not exceed 55kb.
  • Position Availability: WAP site wide market specific.

CSN Applications-TBD 

Technical Production

Client Supplied Creative

To be sure that Comcast Sports Net can effectively develop and serve advertisements in-house, all supportive artwork must be submitted in the following formats:

For Raster Artwork: Photos and Pixel-Based Art

Preferred Extensions:

  • JPEG
  • GIF
  • PSD (Photoshop)
  • PNG (Fireworks)

When providing any Photoshop or Fireworks Source File, included fonts must be submitted in addition to the file.

Please note that Comcast Sports Net is not responsible for image quality distortion due to the need to re size optimized formats such as .GIF and .JPG. For images that are to be re sized, please provide the creative’s Source File.

For Flash Artwork

Must Include:

  • .FLA Source File
  • Source Files for any included elements
  • Font Files

Click-Through Tag Instructions

  1. Create a new layer on top of all others, call this layer “click thru”
  2. In this new layer, create a rectangle that covers the entire ad
  3. Convert the rectangle to a BUTTON symbol, call it “click thru”
  4. Change it’s Alpha opacity to 0% (so it is transparent)
  5. With the button symbol selected, open the Actions panel and paste the following script:
    on (release) { getURL(“clickTag, “_blank”); }
  6. Export the .SWF file.